• The ICFAI University,  Jaipur

The BBA-MBA Program

The BBA-MBA Program

The Integrated BBA-MBA is a five Year full-time program offered by the University in semester system with a view to impart in-depth knowledge and broad understanding of the basics of management and provide exposure to the concepts, tools and techniques as well as best-in-class practices for effective and efficient management of global organizations. The program has 3 internships where students are exposed to three different industries to gain first hand corporate experience. The program also has a project where students are exposed to enhance their research skills.

Duration: Five Years


Students securing 50% aggregate in Class XII or its equivalent in any discipline.
Final Year 10+2 students are also eligible to apply.

Program Structure

The Integrated BBA-MBA Program is organized into ten semesters spread over five Years. The University follows a Creditbased semester system of teaching-learning and evaluation. The program consists of 37 core courses including soft skills courses and 6 electives. Students are also required to do Internship after completion of second, third and fourth Year.


Marketing: Consumer Behavior, Services Marketing, Integrated Marketing Communications, Sales & Distribution Management, Retail Management, Brand Management.

Human Resource Management: Human Resource Planning, Strategic Human Resource Management, Global Human Resource Management, Industrial Relations,

Organizational Development: Diagnosis & Interventions, Performance Management & Reward Systems.

Finance, Investment & Banking: Security Analysis, Financial Risk Management, Portfolio Management & Mutual Funds, Financial Services, Investment Banking, Wealth Management.

Program Structure
Year Semester-I Semester-II
I Business English Business Report Writing
Financial Accounting – I Financial Accounting – II
Business Statistics Business Economics
Introduction to Computers Principles of Management
Year Semester-III Semester-IV
II Financial Management Overview of Banking
Marketing Management Total Quality Management
Business Law Business Environment
Human Resource Management Soft Skills – II
Soft Skills – I  
Internship - I
Year Semester-V Semester-VI
III Banking & Insurance Management Entrepreneurial Development
Project Management Management Information Systems
E-Commerce Training & Development
Global Business Project International Business
Year Semester-VII Semester-VIII
IV Quantitative Methods Business Research Methods
Accounting for Managers Advance Financial Management
Organizational Behavior Advance Marketing Management
Personal Effectiveness Lab Operations Management
Year Semester-IX Semester-X
V Business Strategy Corporate Strategy
Management Control Systems Business Ethics & Corp Governance
Elective-I Elective-IV
Elective-II Elective-V
Elective-III Elective-VI

NOTE: List of electives would be provided in Student Handbook The program structure is subject to periodic review